Marketing Isn’t About You. It’s About Them.

3 Min. Read Aug 18, 2025 #Traffic Secrets

You wrote a slick summary of your cool product, added a bold slogan, posted it on a forum — and then… silence.

A few pity clicks. Zero comments. Nothing.

Welcome to the “promote features” trap.

People don’t care about what your product does; they care about how it feels.

That’s the difference between selling logic and selling emotion.

The author of Traffic Secrets Russell Brunson popularized the “Hook, Story, Offer” framework.

It’s a way to connect people and your product on an emotional level.

You grab attention, you tell a story, and you offer a way forward.

Let’s break that down.

Hook

A hook is anything that gets someone to stop what they’re doing.

A title that provokes.

A thumbnail that sparks curiosity.

A post that triggers emotion — “That’s exactly how I feel,” or “Who the hell said that?”

Good hooks don’t describe. They disturb.

They interrupt the mental autopilot.

If your hook feels safe, it’s invisible.

Watch what other creators in your market do.

Notice what made you click.

Steal the emotion, not the words.

Story

Once you have attention, don’t ruin it by spamming features.

No one likes being sold to.

Instead, tell a story.

Show that you’ve been where they are. That you felt the same frustration.

Explain how you hit the wall, found a solution to get rid of it, and what happened next.

If it sounds like a pitch, you’ve already lost.

If it feels like a shared experience, you’ve won.

People buy from people who get them — not from people who “promote.”

Offer

An offer doesn’t always mean “buy now.”

At the start, it might be:

“Tell me how you’d solve this.”

“Join my newsletter and I’ll send you the rest of the story.”

“Share your own experience in the comments.”

The point is to stay in the conversation.

Every post, video, or message should end with an open door — not a checkout button.

Bonus tip: leave a tiny hook at the end — a reason for people to come back.

Think of it like the cliffhanger in a good series.

The Final Goal

Hooks will flop. Stories will feel forced. Offers will be ignored.

That’s fine — it means you’re testing.

Just make sure you’re in the right direction — building a list.

You’re not trying to squeeze out a sale; you’re building a relationship.

Be useful. Be consistent. Be real.

When people start trusting you, they’ll follow you — and join your newsletter.

Once they’re on your list, you can keep the conversation going.

You can promote, teach, share — again and again.

That’s how real businesses grow: one genuine connection at a time — and relationships that actually last.

You’ve learned how to pull people in. Next, we’ll talk about scaling that attention.