The Most Powerful Traffic Strategy Developers Avoid

4 Min. Read Aug 19, 2025 #Traffic Secrets

Traffic isn’t magical. It’s just people — bored, distracted, emotional, scrolling somewhere else.

Your customers are among them. Your job is to figure out where they already gather and use Hook → Story → Offer to pull them toward you.

If you don’t have platform support, that’s how you grow: slowly, consistently, a few people at a time.

But there’s a more effective way — the uncomfortable way.

It’s called The Dream 100.

The Dream 100

The author of Traffic Secrets Russell Brunson popularized this idea, but the core concept is simple: Your audience is already following someone else.

Influencers, creators, niche experts, newsletter writers — they’ve already done the hard work of gathering the people you want.

If you can build a relationship with even ONE of them — and get a single “yes” — your traffic can spike harder than anything SEO or ads can offer.

Not because you’re special. But because attention transfers.

The “100” in Dream 100 simply means: find at least 100 influencers on each platform.

The more hundreds you map out, the more chances you have to get access to their audience.

The Hard Part: Relationship Building

Here’s the part many devs hate hearing:

This requires relationships.

Not features.

Not code.

Not clever automation.

And yes — it’s painful. Many developers don’t like networking.

Which is exactly why you should start early, long before your product ships.

If you want an influencer to help you, don’t cold-DM them begging for attention.

Serve them first.

You start by studying.

Read their posts, watch their videos, comment intelligently.

Learn the language they speak, learn what their followers respond to.

Buy their products, reverse-engineer their funnels. Figure out what’s actually working in your niche.

When you understand their world, you can start serving them.

Promote their work, write something useful about their products.

Start a conversation with a personalized message, send them something helpful — no strings attached.

Don’t ask for anything until they show interest.

And once they do, still don’t ask.

Build the relationship until they become a casual fan.

Then — and only then — send them your product for free. If it truly fits their audience, offer a solid incentive to promote it — make it worth their time.

If it’s genuinely useful, they’ll share it — interviews, shout-outs, newsletters, affiliate deals, whatever fits.

That one moment can change everything.

What It Really Means

The Dream 100 isn’t really about traffic.

It’s about building relationships — not with your customers, but with the people your customers already trust.

When you help the influencer win, their audience will find you.

Not through ads. Not through luck.

Through trust — transferred — A win–win system disguised as “marketing.”

But if building relationships isn’t your thing, there’s another way to grow traffic fast.

I’ll show you in the next chapter.