Think You’ve Found a Market? No — You’re Just Daydreaming.

2 Min. Read Aug 14, 2025 #Traffic Secrets

Developers love building cool things.

They polish features nobody asked for, open-source the repo, and wait for the world to notice.

Once in a while, it works — if you’re already famous.

Most of the time, nothing happens.

Your idea isn’t cool. Your code isn’t cool. You just think it is because you’ve mistaken your enthusiasm for validation.

Real marketers don’t chase “cool.” They fix reality.

In real market, the features you love mean nothing until they solve a problem that actually hurts someone.

The real first step isn’t coding. It’s finding pain — actually emotion.

Because people don’t buy logic; they buy emotion.

Every successful product is either a painkiller or a wish granted.

If you can spot the emotion behind a problem, your product might live.

If you stop at your own frustration and call it validation, you’re just daydreaming in code.

Go where people complain: forums, subreddits, Discord servers.

Read what they say when they’re angry or desperate.

Write down the exact phrases they use — not the ones you wish they’d use.

Those phrases are the coordinates of your product.

Pick one emotion to target. Only one.

Like the Linux philosophy: Do one thing, and do it well.

The more emotions your product tries to satisfy, the less anyone will care.

Once you’ve nailed the emotion, study everything already tries to fix it — products, services, hacks, communities.

See what’s missing. That gap is your value.

If you can’t find a gap, stop.

There’s no shame in realizing the world doesn’t need what you’re building.

There is shame in pretending it does.

If this sounds harsh, good.

It means you’re still thinking like a builder.

Next, I’ll show you how to connect what you build to something real — human emotion.