Secret #16 The Funnel Hub

2 Min. Read Sep 9, 2025 #Traffic Secrets

When we create a funnel, we assume most people will simply buy our product after seeing it.

What actually happens is most people need convincing before they buy, so they go researching for more information about you, your brand, your company and your products. They will land on random pages or funnels, and you have no control over this user experience. They might land on a page that is in the middle of your value ladder, and they won’t be ready for it. Or, even worse, they might see pages from your competitors trying to leverage the hard work and the money that you have been spending!

You need to take control of what people are finding when they search you. That’s why you need to create your funnel hub.

Your Funnel Hub

The goal is to organize all the funnels and offers in your value ladder in one place. It’s a central hub that organizes all of your funnels and offers and gives you the look and feel of a more traditional website to help build your credibility and magnify your authority. When people start searching for you, it’ll let you control what they find when they search; inevitably, it will help you ascend people up your value ladder.

How to Create Your Funnel Hub

Most funnel hubs have a blog built into them, as well as pulling in multiple types of RSS feeds and other types of media. You may build them on the same website of your product, or build them in WordPress, which is the most popular content management platform in the world.

Here is the basic layout of a funnel hub.