Secret #18 Your Affiliate Army

5 Min. Read Sep 14, 2025 #Traffic Secrets

You don’t have to be good at everything. You can get an army of affiliates to promote your products and services with their preferred method of traffic. It’s kind of like building a team and hiring people to do these tasks for you, except when they’re an affiliate, you don’t pay them for the work. Instead, you pay them commissions based on the sale.

Step #1: Recruit Your Army of Affiliates

If you’ve been following the Dream 100 process, then you’ve already created lists of your potential affiliates. If you’ve been digging your well before you’ve been thirsty, then you’ve been building relationships with them.

Every time you have a big launch coming out, let your affiliates know the launch date, and ask them to block it out on their calendar. One strategy is to send out packages to your Dream 100 telling them about the promotions. Each package could be worth thousands, and in some cases, one yes could be worth millions from the right partner. Because of this, you may spend a lot of money sending out cool stuff to recruit affiliates.

Step #2: Make Them Your Affiliates

After your Dream 100 has said they want to be an affiliate, you have to make it official by getting them to join your affiliate program. Within affiliate program, it will provide tracking links for your funnel, track their sales, and pay their commissions.

Often, your best affiliates will be your customers. Let them know that they can actually make money by referring their friends. You can put links to your affiliate sign-up page on your funnels, on your thank-you pages, and in your emails.

Step #3: Give Your Affiliates A Reason to Promote

A new launch: Launching a new product is one of the easiest ways to get affiliates to promote because you can tell them about the new project that you’ve been working on, send them copies of the product in the mail, and let them experience what you’re going to be selling. The earlier you can ask them to dedicate time to your launch, the better, so they can make sure they don’t have any other promotional conflicts.

As you get closer to the launch date, put everyone who has agreed to promote into a special Facebook group where you can communicate with them about everything that’s happening in the launch. This helps to build a community of affiliates and create a fun competitive environment where you could share leaderboards and give people multiple reasons to promote during the launch.

The rolling launch: A rolling launch is similar to a new launch, but instead of everyone promoting on one single launch date, you let people each have their own turn to do a launch to their lists. This gives you the ability to work with each affiliate to find a time in their own promotional calendar that will work.

The longevity of a rolling launch is a lot longer. For a typical product launch, there is an opening day and a close cart day, and affiliates who couldn’t promote during that time missed out. Also, a huge launch can often lead to too many new customers too fast, which might clog up your customer support. A rolling launch gives you the ability to onboard new customers at a much easier pace.

Something special or new: Some affiliates don’t want to be part of a product launch. They may be SEO marketers, or they may be really good at PPC, or they may want a higher commission because they’re so good. There can be dozens of different reasons, you can work with them individually to see what is best for them. You may set up a special landing page, a different offer, a higher commission, or whatever else they need that will give them a good reason to promote for you.

Step #4: Train Your Affiliates to Become Super Affiliates

New affiliates don’t know what to do or how to promote us; the good affiliates know how to do it but won’t promote unless we make the process very simple for them. To solve this problem, we need to create affiliate training assets that have two goals:

Show new affiliates how to promote your products. Train them how to run ads, track their sales, and more. Offer copy-and-paste ads that your super affiliates can grab and quickly edit. Give them sample email ads, banner ads, copy for Facebook posts, and more.

Your affiliate center is a place to give your affiliates as many assets and as much training as possible for them to be successful.

Step #5: Compensate Your Affiliates

The more you’re able to pay your affiliates, the more likely they are to promote you. They’re your commission-based sales team, and affiliates who are good have unlimited opportunities to sell anything they want. They don’t need you; you need them.

There are two core ways you can pay affiliates. The first is to pay out a percentage of the sale, and the second is to pay them a flat CPA for every sale they make.