4 Minutes: Traffic Secerts - Secret #3 Hook, Story, Offer, and The Attractive Character

Aug 19, 2025#Traffic Secrets

hook-story-offer Every piece of good marketing has a hook, a story, and an offer.

This framework of Hook, Story, Offer is the core foundation for how we sell anything online.

Hook

Anything that grabs someone’s attention is a hook, and the better you get at creating it and throwing it into your Dream 100’s congregations, the more attention you will get. Every email subject line is a hook, trying to grab your attention for just a moment so you’ll read that email. Every post, picture, and video you see in your feed on Facebook is a hook that is trying to get you to engage so they can tell you a story and then make you an offer. Every picture on Instagram, thumbnail on YouTube, and headline on a blog is a hook designed to grab your attention.

What hooks can you throw out that will cause your dream customers to stop scrolling and listen long enough to hear your story? Pay attention the next time you’re scrolling to what hooks grab your attention. Why did you stop? Why did you click play? What did the hook say, and how did it make you feel? Answering these questions will help you to become amazing at developing hooks.

Story

After the hook grabs their attention, you now have a small window to connect with them through story. There are two core goals from that story that you are about to tell them.

  • The story will increase the value of the offer that you are about to make. By telling the right story, you can show the perceived value of what you’re selling and the story will create a desire for them to buy now.
  • The story will build a connection with you as the Attractive Character and your brand. Even if someone doesn’t buy something today, if they connect with you, they will become your follower, and then your customer, and eventually your raving fan. Your stories will help them to build a relationship with your brand.

Your personality is becoming more and more vital to the success of your traffic campaigns. Anyone can throw up an ad and get someone to buy once, but if you are willing to share your stories, build a connection with your audience, and actually serve them instead of only selling them something, they will continue to buy from you over and over again. They will become your advocates and share your message and your ads with their friends.

Offer

The hook gets your customers’ attention, the story creates desire, and the last step is the offer. The offer doesn’t always mean asking people to buy something amazing. The offer could be as small as telling them if they “like this post” or “comment on my video” or “subscribe to my podcast” or “join my list,” you’ll give them a special thing in exchange. The better the offer is, the more likely someone is to do the thing that you actually want them to do.

If you hook someone, tell them a story, and make them an offer and they still don’t buy, it’s likely that the offer isn’t good enough for them. You may need to tell a better story to increase the perceived value of the offer, or maybe you may need to make a better offer. Add more bonuses, increase how much they get, make it sexier—whatever they need for the offer to be irresistible.

Use It Everywhere

hook-story-offer-on-every-page Every page of your funnel needs a hook, a story, and an offer.

If any of your traffic campaigns aren’t working, it’s always the hook, the story, or the offer. If the conversion on your landing page isn’t working, it’s always the hook, the story, or the offer. If the attendance to your webinar, the close rate on your pitch, your upsell take rate, or your email open rate is not working, it’s always the hook, the story, or the offer. And if you want to solve all these problems, create better hooks, tell better stories, and make better offers.