3 Minutes: Traffic Secerts - Secret #5 Traffic That You Own

Aug 23, 2025#Traffic Secrets

The Only Real Secret to Business: List Building

Big online acquisition buyers are actually buying member lists from companies. Your list is your key to your current and future success online. This is the best type of traffic: traffic that you own.

The goal with traffic that you control and traffic that you earn is to convert it into traffic that you own. All of the traffic is always pushed into a front-end funnel that will ask for the visitor to give out their email address, subscribe to a Messenger list, or both. That way, you can convert them into traffic that you own, where you can market to them for free, over and over again.

Front-end Funnel Examples

With a lead funnel, you’re giving customers something for free in exchange for their email address. We call the thing you are giving away for free a “lead magnet,” because if you create something that is exciting for your dream customers, it will attract those leads just like a magnet. You don’t sell anything in this type of funnel, but once they’re on your list, the follow-up funnels are where you’ll make your profit.

With a book funnel, you give them an amazing deal to get a copy of a book when they cover the shipping. You send them the book, and then the upsells will cover your ad costs and hopefully make you a small profit. More importantly, though, you create a customer to add to my lists.

With a webinar funnel, you invite them to a web class. When they register, they join your list. Then at the end of the web class, you make a special offer which covers your ad spend and ideally makes you a profit.

With all of your front-end funnels, the goal is to break even and add customers to your list, so you can ascend your customers up your value ladder, thereby making a profit.