Secret #7 Infiltrating the Dream 100

5 Min. Read Aug 27, 2025 #Traffic Secrets

When you have your own show, everyone answers your calls.

Your platform is the true value that you have to provide your Dream 100. It’s more valuable than money, gifts, or anything. The Dream 100 want exposure, and your platform can provide that for them.

All the previous forms of communication have modern-day applications.

With your own list, you own the traffic, but with your own show, you’re renting space and trying to earn eyeballs on someone else’s network. They can cancel your show or your account without a warning. The goal is to turn that traffic that you’re earning into traffic that you own.

Your Primary Distribution Channel: Email

Don’t only rely on platforms’ algorithms to promote your show. Every platform’s algorithms always changs, and many people struggle to get a few hundred views.

Each platform has its own version of a list, but email is the only one you own; you’re renting all the rest and you could lose them at any time.

We spend all our efforts to convert all traffic we control and traffic that we earn into traffic that we own (our own list) because when we have our own list, we control our own destiny.

Your Primary Show Channel: Text, Video, or Audio

To begin with, you shouldn’t try to create a show on every channel. Doing that will hurt your ability to grow at all. For now, the key is to focus on one show on one channel.

The channel you should be growing your primary show on depends on you, your personality, and your talents.

If you’re a writer, then you should start a blog. If you like video, then you should start a vlog on one of the video platforms. Lastly, if you like audio, then you should start a podcast.

If you’re not sure which platform you’d like to create your show on, looking at which platform you consume the most content on, because you understand it.

Starting Your Show (Finding Your Voice)

Step #1 Publish Daily for at Least A Year

The first commitment that you have to make is that you will be consistent.

If you can publish every day for a year, you will find your voice, and your audience will have time to find you.

Step #2 Document the Journey

The biggest question and the largest fear that most people have when I tell them to start their own show is they have no idea what they will talk about.

People who are tuning into your show are typically doing it because they’re looking for some type of result. It’s the same reason why they buy your products, open your emails, and engage with your content.

What is the big result that you’re obsessed with? What are you trying to learn for yourself anyway that you can document as you’re discovering it in real time?

Step #3 Testing Your Material

Publishing your show daily, as you’re documenting your journey, will give you a chance to start testing your material. You’ll discover what messages connect with people, which episodes get shared, and which ones don’t. You’ll see which messages get people to show up and comment and which messages don’t connect. It’s this very process of you showing up consistently and publishing that will help you to refine your message, find your voice, and attract your dream customers to you.

Step #4 Introduction to Your Dream 100

When you start your show, typically you’ll use the first few episodes to tell your origin story, why you created the show, and what people should expect. These initial episodes are important because there will be people who find your show later to catch up on what they missed.

After the initial episodes, it’s time to start using your show to infiltrate your Dream 100. This is the secret to getting amazing new content for your show, and it also gives you the ability to leverage your Dream 100 as guests to grow your show.

You have a platform that you can now leverage to get people on your show, and they have a network that you can advertise their episode to. It’s a huge win-win. Typically, most markets have a “good ol’ boys” club atmosphere, and usually a lot of your Dream 100 will be in one or more clubs. To infiltrate and get access to that club, you don’t need to get access to all of them; you just need to have one of the cool kids think you’re cool, you may get forty-eight noes, but after you have one yes, you’re in.